The health, and wellness industry has seen an extraordinary surge since 2020, driven by shifts in consumer behavior, technological innovation, and a heightened focus on personal well-being. As people worldwide began prioritising health, a new wave of companies emerged, each disrupting the industry in their own unique way. Let’s explore some of the most successful companies that have launched since 2020, what made them stand out, and how they achieved impressive growth.
Launched in 2020, Future has revolutionised the fitness coaching landscape with its app-based approach to personalised training. By pairing clients with a personal coach who provides tailored workouts and daily motivation via the app, Future combines the human touch with the convenience of digital.
What sets Future apart is its hybrid model that offers the accountability of a real trainer with the flexibility to train anywhere. In the age of remote work and online fitness, this model became increasingly attractive to consumers looking for personalised support without the need to go to a physical gym. Future raised $24 million in Series B funding, indicating confidence in its scalable approach .
Growth Stat: Future’s app downloads soared to over 150,000 within a year of its launch, capitalising on the surge in demand for digital fitness solutions.
Check out their site here.
Bala, a fitness equipment brand, gained prominence in 2020 with its line of stylish, functional fitness products like weighted bangles and resistance bands. What made Bala stand out was not just the quality of the products but the design-first approach that attracted both fitness enthusiasts and lifestyle-conscious consumers. Bala took everyday fitness equipment and gave it an aesthetic appeal, making it Instagram-friendly and highly shareable.
Bala's rapid rise can be attributed to the company's clever use of influencer marketing, strong branding, and its ability to create visually appealing products that could seamlessly integrate into everyday life, whether working out or on the go.
Growth Stat: Bala raised over $6 million in funding and saw its revenue grow by 10x within the first year.
Check out their site here.
While Noom was founded before 2020, the company experienced explosive growth during the pandemic. Noom focuses on weight management and overall wellness through behavior change, combining psychology, data science, and human coaching to help users develop healthier habits.
The pandemic heightened people’s focus on mental and physical well-being, which aligned perfectly with Noom's mission. The app has been downloaded over 50 million times globally, and Noom has become a leader in the digital health space.
Growth Stat: In 2021 alone, Noom's revenue exceeded $400 million, a dramatic increase from previous years.
Check out their site here.
Launched in 2020, Tonal offers an AI-powered strength training system that uses digital weights to deliver a personalised, full-body workout from the comfort of home. Tonal’s sleek wall-mounted machine eliminates the need for bulky free weights, appealing to those who want to integrate professional-grade strength training into their home gym setup.
The company's success can be attributed to its innovation in combining AI with fitness technology, along with its timing as more people turned to home workouts during the pandemic.
Growth Stat: Tonal saw its sales increase by 800% during the first half of 2020 and raised over $450 million in funding, pushing its valuation to over $1.6 billion.
Check out their site here.
FORM launched its innovative smart swimming goggles in 2020, offering swimmers a unique way to track their performance in real time. The goggles display metrics like lap time, distance, and pace right in the swimmer's line of sight, removing the need to stop and check a smartwatch or poolside timer.
This innovation resonated with swimmers looking for a competitive edge, and FORM became one of the most talked-about companies in the fitness tech space.
Growth Stat: FORM’s smart goggles quickly became the preferred choice for swimmers across the globe, with sales increasing by 300% year-over-year.
Check out their site here.
Oura, a Finnish health tech company, introduced its new Oura Ring in 2020, a smart wearable that tracks sleep, recovery, and physical activity. What sets Oura apart is its minimalist design and deep focus on sleep tracking, an aspect of health that is increasingly prioritised. Oura Ring’s sleek, unintrusive design appeals to users who want to track their wellness without wearing a bulky smartwatch.
The company leveraged partnerships with athletes and celebrities, solidifying its position as a leader in wearable tech.
Growth Stat: Oura Ring has been used by over 500,000 people globally, with revenue exceeding $100 million in 2021.
Check out their site here.
Therabody (formerly Theragun) gained significant traction in the health and wellness space with its line of percussive therapy devices. Launched in 2020, Therabody expanded its offerings to include a range of wellness products like compression therapy and wellness CBD. The company’s commitment to recovery technology has made it a favourite among athletes and health enthusiasts.
The surge in interest around muscle recovery and self-care has made Therabody a household name in the wellness space.
Growth Stat: Therabody's revenue doubled in 2020, reaching over $200 million.
Check out their site here.
The success of health, fitness, and wellness companies launched since 2020 shows the vital role a compelling, user-friendly website plays in building brand recognition and loyalty. A well-designed site not only reflects unique offerings but also strengthens customer engagement.
In today’s digital age, an effective online presence is essential for health and wellness startups to showcase their expertise and build meaningful connections with clients. Now is the perfect time to invest in a standout website and bring your vision to life—you could be the next success story in 2025!
Contact Neauflow today for a free consultation and let us help you create a stunning custom Webflow site that drives results for your business!
